PoshGlam focuses on luxury fashion, style, beauty, news and more. The site features a variety of writers and it caters to emerging brands and new designers. It attempts to cast a spotlight on newer designers in order to help establish them on the scene. PoshGlam also features content devoted to well-known brands.
The PoshGlam website is styled to represent the fashion industry. Much of the site is coloured either black or white. This makes the pink “POSHGLAM” logo across the top of the page stand out even more. Each article features large photos to draw in visitors and the blog allows visitors to comment on each article in order to generate conversation.